privacy policy

Effective Date: 09/05/2025

1. Introduction & Scope

Welcome to Morocco Aura! This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.moroccoaura.com, including any other media form, media channel, mobile website, or mobile application related or connected to Morocco Aura (collectively, the “Site”).

We respect your privacy and are committed to protecting your personal data. This policy applies to all visitors, users, and customers of Morocco Aura and governs data collection and usage on www.moroccoaura.com.

Please read this policy carefully to understand our practices regarding your personal data. By using our Site, you acknowledge that you have read and understood this Privacy Policy.

2. Information We Collect

2.1 Information You Directly Provide to Us

When you use our services, we may collect the following types of information:

  • Identity Data: First name, last name, username or similar identifier
  • Contact Data: Email address, telephone number, billing address, delivery address
  • Profile Data: Your preferences, feedback, and survey responses
  • Financial Data: Payment card details (processed securely through our payment processors)
  • Transaction Data: Details about payments and services you have purchased from us
  • Travel Preferences: Information about your travel interests, preferred destinations, and accommodation preferences
  • Communications: Content of messages you send us via contact forms, email, or messaging services

2.2 Information We Automatically Collect

When you visit our Site, we automatically collect certain information, including:

  • Technical Data: Internet protocol (IP) address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform
  • Device Information: Type of device used to access our Site
  • Usage Data: Information about how you use our website, products, and services
  • Location Data: General location information based on IP address
  • Cookies and Similar Technologies: Data collected through cookies and similar tracking technologies (see Section 4)

3. How We Use Your Information

We use your personal information for the following purposes:

3.1 To Provide Our Services

  • Process and fulfill your travel bookings and requests
  • Manage your account and provide customer support
  • Process payments and prevent fraudulent transactions
  • Send service-related communications

3.2 To Enhance User Experience

  • Personalize your experience on our Site
  • Recommend destinations, accommodations, and experiences that match your interests
  • Remember your preferences and settings

3.3 To Improve Our Services

  • Analyze usage patterns to enhance our Site functionality
  • Develop new products, services, and features
  • Conduct research and analysis to improve our offerings

3.4 For Marketing Purposes

  • Send promotional communications about new services, special offers, and events (where you have consented)
  • Measure the effectiveness of our marketing campaigns

3.5 For Legal and Security Purposes

  • Protect our business interests and the security of our Site
  • Detect and prevent fraud and other illegal activities
  • Comply with legal obligations and resolve disputes

4. Cookies & Tracking Technologies

4.1 What Are Cookies?

Cookies are small text files placed on your device when you visit our Site. We use cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and personalize content.

4.2 Types of Cookies We Use

  • Necessary Cookies: Required for the basic functioning of our Site. These enable core features like security, account management, and remembering your preferences.
  • Performance Cookies: Help us understand how visitors interact with our Site by collecting anonymous information about pages visited, time spent, and error messages shown.
  • Functionality Cookies: Allow our Site to remember choices you make (such as language preference or region) to provide enhanced, personalized features.
  • Targeting/Advertising Cookies: Used to deliver relevant advertisements and marketing communications based on your browsing habits and interests.

4.3 Managing Cookies

You can control and manage cookies in various ways:

  • Browser Settings: You can manage cookie preferences through your browser settings. Please note that disabling certain cookies may impact your experience on our Site.
  • Cookie Consent Tool: Our Site includes a cookie consent tool that allows you to select your cookie preferences.
  • Third-Party Opt-Outs: For third-party cookies used for advertising, you can opt out through initiatives like the Digital Advertising Alliance or the European Interactive Digital Advertising Alliance.

5. Third-Party Sharing

5.1 Service Providers and Business Partners

We may share your personal information with the following categories of third parties:

  • Travel Service Providers: Airlines, hotels, tour operators, and transportation companies to fulfill your bookings
  • Payment Processors: To securely process your transactions
  • Marketing Partners: Email service providers and advertising platforms to deliver targeted communications
  • Analytics Providers: To help us understand site usage and improve our services
  • Customer Support Tools: To assist with inquiries and support requests
  • IT Service Providers: For hosting, maintenance, and security of our systems

5.2 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

5.3 Business Transfers

If Morocco Aura is involved in a merger, acquisition, or sale of all or a portion of its assets, your personal data might be transferred as part of that transaction.

6. User Rights & Choices

Depending on your location, you may have certain rights regarding your personal information:

6.1 Your Privacy Rights

  • Right to Access: Request access to personal information we hold about you
  • Right to Rectification: Request correction of inaccurate or incomplete data
  • Right to Erasure: Request deletion of your personal data under certain circumstances
  • Right to Restrict Processing: Request restriction of processing of your data
  • Right to Data Portability: Request transfer of your data to you or a third party
  • Right to Object: Object to processing of your personal data for certain purposes
  • Rights Related to Automated Decision Making: Request human intervention for decisions based solely on automated processing

6.2 How to Exercise Your Rights

To exercise your rights, please contact us at contact@moroccoaura.com. We will respond to your request within the timeframe required by applicable law (typically within 30 days).

6.3 Marketing Communications

You can opt out of receiving marketing communications from us by:

  • Clicking the “unsubscribe” link in any marketing email
  • Updating your communication preferences in your account settings
  • Contacting us directly at contact@moroccoaura.com

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. The retention periods depend on the type of information:

  • Account Information: Retained until you request deletion of your account
  • Booking Records: Kept for the duration required by applicable tax, accounting, and legal requirements (typically 7-10 years)
  • Marketing Data: Retained until you unsubscribe or request deletion
  • Analytics Data: Typically retained in an anonymized format for up to 26 months

When we no longer need to process your personal data, we will delete or anonymize it.

8. Security Measures

We are committed to ensuring the security of your personal information. We have implemented appropriate technical and organizational measures to protect your data against unauthorized access, disclosure, alteration, or destruction, including:

  • Encryption of sensitive information using SSL technology
  • Secure payment processing that complies with PCI DSS standards
  • Regular security assessments and vulnerability testing
  • Access controls limiting employee access to personal data
  • Staff training on data protection and security practices
  • Regular backups to prevent data loss

While we take reasonable steps to protect your information, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

9. International Transfers

Morocco Aura is based in Morocco, but we may process, transfer, and store your information in other countries where our service providers maintain facilities. These countries may have different data protection laws than your country of residence.

If we transfer your personal data from the European Economic Area (EEA), United Kingdom, or Switzerland to countries that have not received an adequacy decision, we implement appropriate safeguards such as Standard Contractual Clauses approved by the European Commission or other legally approved mechanisms to ensure an adequate level of protection for your data.

10. Children’s Privacy

Our Site is not directed to children under the age of 16, and we do not knowingly collect personal information from children. If you are under 16, please do not provide any personal information on our Site. If we learn that we have collected personal data from a child under 16, we will take steps to delete that information as quickly as possible.

If you believe we might have any information from or about a child under 16, please contact us at contact@moroccoaura.com.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised policy on this page with an updated “Effective Date.”

We encourage you to review this Privacy Policy periodically to stay informed about our data practices. Your continued use of our Site after any changes to this Privacy Policy constitutes your acceptance of the updated policy.

12. Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Email: contact@moroccoaura.com

Mailing Address:
Morocco Aura
[Street Address]
[City, Postal Code]
Morocco

If you are located in the European Economic Area and we have not addressed your concerns to your satisfaction, you have the right to lodge a complaint with your local data protection authority.

Last Updated: 09/05/2025